Friday, 2 March 2012

It's a dog's life...

Isn't it exciting that music videos aren't just about musicians playing their instruments any more? They've become a form of art, forcing artists to push the envelope and create videos that are just as important as the music itself. Some really exciting and inventive videos have emerged from South African artists in the last while. I think the MK MVP most definitely proved it.
Dave Meinert created this little bit of awesomeness for Johnny Neon's song, 'Hearts'. The video was shot by a dog. Yes, a dog. How, you may be wondering? A GoPro camera with a custom built rig was strapped to the sweet pooch that Meinert was looking after for the weekend. All kinds of genius, yes?

Johnny Neon 'Hearts' from Dave Meinert on Vimeo.

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